Ragu package (Re) design

This is a fresh take on the iconic Ragu pasta sauce, aimed at giving the jar a more authentic Italian look and feel. The redesign incorporates elements that evoke the essence of Italy, combining traditional motifs with modern, eye-catching visuals. Vibrant color combinations were used to make the packaging stand out on the shelf, drawing attention with a lively and appealing aesthetic. The design balances a classic, rustic vibe with bold graphics to create a memorable and distinct presence among other pasta sauces.