Frosty Fusions

This is the brand concept for Frozen Fusions Creamery, an ice cream and frozen yogurt shop founded by college friends and business partners, Alex Henderson and Emma James. Located in Richmond, VA, and is planning to expand to surrounding areas, this cozy yet lively startup offers an innovative mix of exotic fruit blends and classic creamy flavors, creating a space for family and friends to savor unique frozen treats. The project includes a logo and branding board, showcasing a fresh, inviting aesthetic that reflects the brand’s dynamic and local vibe. Menu designs, posters, Instagram visuals, and in-store signage work together to establish Frozen Fusions Creamery as the go-to spot for an indulgent, creative dessert experience.